Struggling to communicate your true value and connect with your ideal clients?
Unlock Your Compelling Brand Story and Competitive Advantage in Just a Few Months, Without the Stress
You deserve a brand story coach who understands your journey and helps you uncover what makes you truly irreplaceable. Together, we'll utilize the power of narrative to reveal your unique advantages, empowering you to engage your ideal clients and foster a thriving business built on authentic differentiation.
Attract Ideal Clients
Stand Out From The Market
Make A Bigger Impact
Ever Feel Like Your Expertise is Overlooked in a Crowded Market?
In today's business landscape, the ability to articulate your unique value is vital. Without a compelling brand story, your transformative work may struggle to resonate with potential clients. Does this sound familiar?
Your Expertise Deserves to Be Seen and Valued
Your Success Cannot Lean on Hard Work Alone
Have you ever felt that your expertise is overshadowed by ineffective communication, making it hard to connect with potential clients who need your help?
Do you wish there was a way to craft a compelling narrative that truly resonates and elevates your authority in your field?
Have you watched ideal clients slip away because your message didn't fully convey the transformative nature of your work?
Now is the time to change your narrative. Through our Brand Story Coaching, you'll receive your personalized Story Map—a powerful tool that transforms how you communicate your value in just 3-6 months, leading to deeper connections with your ideal clients, increased market authority, and a brighter future for your business.
Amy Lanci
Owner, Untold Story Enterprise
I Help Experts Like You Find Their Most Powerful Stories
I'm Amy Lanci, and I know firsthand the impact a compelling narrative can have on a business's success. My journey—from facing speech delays to becoming a communication expert—has shown me how storytelling can transform challenges into opportunities. Through my work with various business owners and entrepreneurs, I've seen how powerful narratives can create deep connections with ideal clients, and I understand the struggles when those stories go untold.
Now, I bring this expertise to your business:
- Expert in uncovering and articulating your unique value proposition
- Skilled in crafting narratives that resonate with your ideal clients
- Experienced in developing clear strategies to amplify your authority
Through our Brand Story Coaching program, culminating in your personalized Story Map, you'll break through communication barriers and cultivate a community that understands, values, and seeks out your expertise. Let's work together to ensure your story positions you as the expert you truly are.
Revolutionize Your Business with the Power of Your Story Map
Work with a coach who understands the nuances of your expertise, provides customized storytelling strategies, and creates a comprehensive Story Map that shows you exactly which stories to tell to connect meaningfully with your audience.
1
Schedule a Consultation
Your transformation begins with addressing your business goals and current communication challenges.
2
Uncover Your Story Portfolio
We'll dive deep into your experience, expertise, and journey to piece together the various stories that will position you as an authority in your field.
3
Receive Your Story Map
Get a clear roadmap showing you exactly which stories to tell, when to tell them, and how they'll resonate with your ideal clients.
Unravel Your Untold Story
“Amy is heart, brilliance, and spark. She helped us connect the common threads of our past experiences to create a powerful message we could share with the world. For anyone who could use some support better articulating their story in a compelling way, Amy is the one who can help! ”
Sarah Bolton
Life Coach
Your Roadmap to Powerful Storytelling
Your brand story isn’t just about words—it’s about alignment. Alignment between your passion, your message, and the way you generate revenue. This roadmap is designed to help you bridge the gap between where you are now and where you want to be, using storytelling as a powerful tool to create deeper connections and greater impact.
PHASE 1
Uncover Your Current Story & Revenue Model
Before we can refine your brand story, we need to understand the full picture of how you’re currently showing up in the world—from the messaging you use to how you make money. This phase is all about clarity: what’s working, what’s not, and where you want to shift.
Evaluate How You Currently Generate Revenue
We’ll take a close look at your existing business model, offers, and sales process to see how your messaging is supporting (or holding back) your growth.
Assess Your Current Messaging
We’ll review your website, marketing materials, and past communications to identify patterns in how you’ve been positioning yourself.
Clarify Your Goals and Desired Shift
Whether you’re pivoting to a new audience, refining your niche, or scaling your impact, we’ll define the direction you want to move toward.
Identify What Feels Out of Alignment
We’ll pinpoint the gaps between what you offer, what you say, and how you want to be perceived—so we can start closing them.
PHASE 2
Find Your Passion & Hidden Stories
Storytelling isn’t just about marketing—it’s about passion. In this phase, we’ll dig deep to uncover what truly excites you and craft stories that reflect your purpose, values, and unique perspective. The goal? To align your message with what lights you up, so you naturally attract the right audience.
Passion Discovery Exercise
We’ll explore what excites you most about your work and the impact you want to make, helping you find the deeper purpose behind your brand.
Unearthing Your Hidden Stories
Through guided conversations, we’ll uncover the moments in your journey that shaped your perspective and give meaning to your work.
Journey Mapping Sessions
We’ll chart key turning points in your personal and professional story to create a compelling narrative arc that resonates with your audience.
PHASE 3
Define Your Competitive Edge & Story Strategy
Now that we’ve uncovered your passion and unique stories, it’s time to position you in a way that makes you stand out. In this final phase, we’ll craft a clear Story Map that highlights your competitive edge, showing why you’re the go-to choice in your industry.
Identify Your Competitive Advantage
We’ll pinpoint what sets you apart from others in your space and integrate that into your messaging.
Core Stories That Establish Your Expertise
We’ll define key narratives that showcase your knowledge, experience, and credibility, helping you build authority.
Client Journey Narratives That Showcase Your Impact
We’ll craft stories that highlight the transformations your clients experience, making it easy for potential clients to see the value you provide.
Connection Stories That Build Trust with Your Audience
We’ll refine stories that make your brand relatable, engaging, and emotionally compelling.
Implementation Strategies for Each Story Type
We’ll map out exactly where and how to use these stories across your website, social media, sales conversations, and marketing materials.
Schedule Your Consultation Today
Unleash your true potential with a Story Map that helps you:
Unleash your true potential with a Story Map that helps you:
- Unearth the powerful narratives that resonate with your ideal clients
- Develop a compelling brand story that differentiates you in your market
- Uncover your unique market position
- Transform your expertise into clear competitive advantages
- Stand out authentically in your field
- Create a cohesive message that captures the essence of your expertise
Don't let your expertise go unrecognized. Start the journey towards commanding the attention and clients you deserve.
Frequently Asked Questions
The process typically spans 3-6 months, depending on your unique journey and goals. This timeline allows for deep discovery, personal insights, and meaningful transformation. It's not just about creating a story—it's about uncovering your true value and purpose, which takes time to explore and articulate authentically.
Our clients experience both internal and external transformations:
Internal Benefits:
- Clarity on personal and professional fulfillment
- Deep understanding of your unique purpose, direction and competitive advantage
- Significant boost in confidence and self-worth
- Clear vision of your expert positioning and value
- Renewed enthusiasm for your work
External Benefits:
- Increased speaking and media opportunities
- More aligned and higher-paying clients
- Better conversion rates on services you love to deliver
- Stronger professional relationships and partnerships
- Enhanced visibility in your industry
- More effective marketing and communication
The process is deeply personal and collaborative. Through extensive interviews, reflective exercises, and strategic discussions, we uncover the essence of your expertise and values. Your Story Map will be uniquely yours, reflecting not just what you do, but why it matters and how it transforms your clients' lives. We focus on authenticity because that's what truly resonates with your ideal clients.
Your Story Map is a living document and strategic tool. It includes:
- Clear guidelines for implementing your stories across different platforms
- Strategies for adapting your narrative for various audiences
- Guidance on when and how to use different types of stories
- Metrics for measuring impact and engagement
- Ongoing support to help you leverage your stories effectively
Success is measured through both tangible and intangible outcomes:
Tangible metrics include:
- Increased client acquisition
- Higher revenue from ideal clients
- More speaking engagements
- Enhanced online engagement
- Improved conversion rates
Intangible benefits include:
- Greater confidence in communicating your value
- Clearer sense of purpose and direction
- Stronger connection with your audience
- More fulfilling client relationships
- Enhanced professional satisfaction
Absolutely. My methodology is adaptable and scalable, making it suitable for organizations of various sizes. Whether you're a small startup or a larger corporation, the focus is on tailoring solutions to meet your specific communication needs.
Success is measured by tangible outcomes like increased donor engagement, higher funding levels, improved community support, and enhanced visibility for your cause. We’ll track these metrics throughout the process and adjust the strategy as needed to ensure success.
Yes! Your Story Map is designed to be implemented at your own pace. It provides a clear roadmap for sharing different aspects of your story across various channels and situations. You'll know exactly which stories to tell and when, allowing for natural, authentic integration into your business communications.
My approach uniquely combines psychological insight with strategic business acumen. I don't just help you craft a story; I guide you through a transformative process that:
- Uncovers your deeper purpose and motivations
- Aligns your business with your personal fulfillment
- Translates your expertise into compelling narratives and competitive advantages
- Creates a comprehensive map of stories that position you as an authority
- Builds your confidence as you step into your expert status
Additionally, my background in communication psychology and business strategy allows me to help you bridge the gap between your expertise and your audience's needs, creating narratives that inspire trust and action.