About Amy Lanci
Get to the Heart of Your Untold Story, To Open Your Next Chapter
Partner with me to uncover and craft your unique brand narrative—one that positions you as the unmistakable choice for your ideal clients and amplifies your impact in your field.
My Untold Story
Even though clients now see me as an expert in helping them stand out in their markets, my own journey to finding my voice was far from straightforward.
From early childhood, I struggled with speaking and self-expression. My speech delay, extreme shyness, and social awkwardness led me through nine years of speech therapy to "catch up" with my peers. Even then, I often felt "out of place" and misunderstood, searching for ways to authentically connect with others while feeling like an outsider.
This challenge became my greatest gift. Through my own journey of finding my voice, I discovered something remarkable: I had an innate ability to help others uncover and articulate their unique stories. Strangers would open up to me within minutes of meeting, sharing their deepest aspirations and challenges. What I initially thought was normal turned out to be a rare gift—one that would later become the foundation of my work in helping experts stand out in their fields.
When I launched my first business, armed with a science degree but no formal business training, I found myself in unfamiliar territory. I invested thousands in coaches and programs, learning not just about business and marketing, but about what truly makes experts irreplaceable in their markets.
My breakthrough came when I realized that powerful storytelling isn't just about words—it's about uncovering what makes each expert truly unique. Drawing from my scientific background, business knowledge, and intuitive understanding of human connection, I discovered that different experts need different ways to express their value. Using the right story elements became like a key that unlocked their true market position, leading to premium clients, speaking engagements, and increased revenue.
Since then, I've helped countless entrepreneurs and business owners transform their expertise into compelling brand stories that set them apart in crowded markets. My focus is on helping you discover your competitive edge, build unshakeable authority in your field, and attract the opportunities that match your true value.
Now, I'm excited to help you uncover your unique advantage and craft a story that positions you as the clear choice for your ideal clients.
“There is no greater agony than bearing an untold story inside you.”
- Maya Angelou
Values
Deep Listening
I believe every expert has hidden advantages waiting to be discovered. Through high-level listening and intuitive understanding, I help uncover the unique elements that make you irreplaceable in your market.
Strategic Insight
By staying curious and analytical, I help you see beyond surface-level differentiation to discover the deeper patterns and opportunities that will set you apart in your field.
Authentic Connection
True market leadership comes from genuine connection. I help you transform your expertise into stories that naturally attract ideal clients and create lasting impact in your field.
Transformative Communication
Every expert deserves to be recognized for their true value. When we implement strategic storytelling that highlights your unique advantages, you become the clear choice for your ideal clients.
Work With Me
Your expertise has the power to transform lives, but only when it's communicated in a way that makes you the clear choice in your market. If your unique value remains hidden or unclear, you may struggle with being overlooked, undervalued, and watching ideal clients choose other options. By partnering with us, you can unlock your true competitive edge through strategic storytelling.
Together, we'll uncover the distinctive elements that make you irreplaceable in your field. We'll implement targeted storytelling strategies that position you as the natural choice for your ideal clients, fostering deeper connections and commanding premium rates. Let us help you craft a compelling narrative that not only elevates your expertise but ensures you stand out powerfully in a crowded market.
Brand Story Coaching
Transform your expertise into an unbeatable market position that naturally attracts ideal clients.
Digital Storytelling Services
Get done-for-you content that showcases your unique value across all platforms.
Listen Up! Book
Master the art of connecting with any audience through strategic communication.
Stop blending in. Together, we'll uncover what makes you truly irreplaceable in your market.
Where there's a unique story, there's a path to market leadership. Together, we'll reveal your distinctive advantage and ensure you become the clear choice for your ideal clients.